While airlines have comprehensive airport-to-airport traveler information, ticket data doesn’t capture the extended origin and destination locations. Alaska Air sought that level of detail when considering route expansion. Knowing what cities, instead of what airports, their customers visited would guide Alaska Air in growing the business.
Read the case study to see how Alaska Air’s custom analysis unfolded, including:
- identifying cities of traveler origin and destination
- linking overnight trips together for complete journeys
- validating results by cross-referencing the airline ticketing system
See how transportation analytics can help you gather more complete traveler information.