---
title: Establishing True Demand for New Alaska Air Routes
description: Exploring route expansion options, Alaska Air sought to understand what cities, instead of what airports, their customers visited. See how our transportation analytics helped.
---

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# CASE STUDY

## Establishing True Demand for New Alaska Air Routes

While airlines have comprehensive airport-to-airport traveler information, ticket data doesn’t capture the extended origin and destination locations. Alaska Air sought that level of detail when considering route expansion. Knowing what *cities*, instead of what *airports*, their customers visited would guide Alaska Air in growing the business.

Read the case study to see how Alaska Air’s custom analysis unfolded, including:

![Alaska Air thumbnail](https://learn.streetlightdata.com/hubfs/Case%20Studies/Establishing%20True%20Demand%20for%20New%20Alaska%20Air%20Routes/Alaska%20Air%20thumbnail.jpg)

- identifying cities of traveler origin and destination 
- linking overnight trips together for complete journeys
- validating results by cross-referencing the airline ticketing system

See how transportation analytics can help you gather more complete traveler information.

 

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