When bridge tolling and a major bridge closure dramatically changed travel patterns across Bay City, traditional traffic counts could no longer provide the complete picture. The city needed a faster, more affordable way to understand how drivers were adapting—and quickly reprioritize roadway operations, signal timing, and infrastructure investments.
See how Bay City used StreetLight's transportation analytics to:
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Understand how bridge tolling and construction reshaped traffic across the city
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Identify which corridors experienced the largest increases and decreases in traffic
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Prioritize roadway and intersection improvements using defensible data
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Conduct traffic studies faster instead of solely relying on manual hose counts and consultants
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Communicate transportation decisions with confidence to city leadership and residents
Address your residents’ concerns and keep them happy with critical data for all roads within your city
Quickly verify residents’ speeding or traffic concerns with actual data for all local & residential roads.
Secure funding and back your city’s improvement projects using reliable volume, speed, and turning movement counts.
Demonstrate the return on your infrastructure investments with traffic flow data that is recent and allows you to go back in time.
