With a recent explosion in visitorship, the National Park Service (NPS) was concerned that traditional methods weren’t capturing all park trips. NPS worked with StreetLight and Fehr & Peers to create a framework to explore Big Data’s ability to comprehensively represent park visitor movements.
Working with Fehr & Peers, StreetLight created a custom Origin-Destination analysis to quantify what NPS knew only anecdotally, including:
“Dwell time” spent at various points of interest in the park
Understanding trip tours within the parks
How visitors were moving through the park and gateway communities
See the analysis that helped NPS better understand visitor-use management, create more transparency with gateway communities, and inform decisions on economic development.