---
title: Event Planning Webinar
description: Learn how event operators and planners use traffic data for management of major events, including the World Cup, Olympics, concerts, and more.
image: https://learn.streetlightdata.com/hubfs/EventPlanningWebinar_FeaturedImage_1600x1600.png
---

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##### Watch Webinar

# Gridlock to Game Plan: Smarter mobility planning for major events

Major events, like this summer's global soccer tournament, the upcoming Olympics, or Taylor Swift's Eras Tour can be a boon for local economies. But they also place extraordinary demands on transportation systems, requiring agencies and partners to effectively manage the increased capacity and abnormal travel patterns. There are also heightened expectations around safety, security, and access. 

Traffic intelligence data, including historical and real-time activity, enable smarter decision-making across the entire event lifecycle. With each event holding a unique attendance and fan profile, planners and consultants can use data to forecast demand, assess potential impacts, and design strategies that balance visitor needs with everyday travel. As the event unfolds, operations teams can use real-time data to adjust and address issues immediately.  

Watch our webinar to learn how planners, operations teams, and event managers use traffic intelligence for major events. This webinar features topics including:

- ![Group 1171276721](https://learn.streetlightdata.com/hs-fs/hubfs/Group%201171276721.png?width=26&height=27&name=Group%201171276721.png) Using historical travel data to forecast demand and model “what-if” scenarios for major events
- ![Group 1171276721](https://learn.streetlightdata.com/hs-fs/hubfs/Group%201171276721.png?width=26&height=27&name=Group%201171276721.png) Real-world examples of using traffic intelligence for major events
- ![Group 1171276721](https://learn.streetlightdata.com/hs-fs/hubfs/Group%201171276721.png?width=26&height=27&name=Group%201171276721.png) Leveraging real-time data across the full roadway network to monitor conditions and respond during events
- ![Group 1171276721](https://learn.streetlightdata.com/hs-fs/hubfs/Group%201171276721.png?width=26&height=27&name=Group%201171276721.png) How EnterpriseKC is using StreetLight to support Kansas City’s preparation for an influx of global soccer fans this summer

![Join the Gridlock to Game Plan webinar](https://learn.streetlightdata.com/hs-fs/hubfs/Webinars%20and%20Video/Event%20Planning%20Webinar%20(Feb%202026)/EventPlanningWebinar_Speakers_1200x1200%20(1)-1.png?width=1200&height=1200&name=EventPlanningWebinar_Speakers_1200x1200%20(1)-1.png)

## Panelist Bios

![1758591015690](https://learn.streetlightdata.com/hs-fs/hubfs/1758591015690.jpg?width=200&height=200&name=1758591015690.jpg)

**Jay Konomos leads the Data Intelligence & Analytics Pillar for EnterpriseKC**, supporting government, industry, academic, and civic stakeholders across Kansas and Western Missouri. Konomos manages the organization's integrated analytics platform, consolidating near‑real‑time signals for the most current picture of the regional economy. He holds an MBA from Western Governors University and a B.A. in English from the University of Kansas.

![1698546822758](https://learn.streetlightdata.com/hs-fs/hubfs/1698546822758.jpg?width=200&height=200&name=1698546822758.jpg)

 **Jim Hubbell, AICP, is an urban planner and policy leader** with 20+ years experience in the public and private sector. At StreetLight, Hubbell helps partners harness the power of Big Data to solve complex transportation and urban development challenges. Prior to Streetlight, Hubbell worked at Mid-America Regional Council as a principal transportation planner.

## Data-driven planning and operations for successful major events

![Group 1171276533](https://learn.streetlightdata.com/hs-fs/hubfs/Group%201171276533.png?width=56&height=47&name=Group%201171276533.png)

Learn from previous events with historical traffic activity to inform planning, design, and investments

![Group 1171276533](https://learn.streetlightdata.com/hs-fs/hubfs/Group%201171276533.png?width=56&height=47&name=Group%201171276533.png)

Align planners, operators, consultants, and partners with shared mobility insights 

![Group 1171276533](https://learn.streetlightdata.com/hs-fs/hubfs/Group%201171276533.png?width=56&height=47&name=Group%201171276533.png)

Monitor volumes, speeds, and travel times in real time and adjust traffic strategies based on changing conditions

# Gridlock to Game Plan: Smarter mobility planning for major events

[WATCH NOW ![Group 427320837](https://learn.streetlightdata.com/hs-fs/hubfs/Group%20427320837.png?width=24&height=14&name=Group%20427320837.png)](https://learn.streetlightdata.com/event-traffic-management-webinar#form-section)

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