Major events, like the upcoming World Cup, the Olympics, and Taylor Swift's Eras Tour, can be a boon for local economies. But they also place extraordinary demands on transportation systems, requiring agencies and partners to effectively manage the increased capacity and abnormal travel patterns. There are also heightened expectations around safety, security, and access. 

Traffic intelligence data, including historical and real-time activity, enable smarter decision-making across the entire event lifecycle. With each event holding a unique attendance and fan profile, planners and consultants can use data to forecast demand, assess potential impacts, and design strategies that balance visitor needs with everyday travel. As the event unfolds, operations teams can use real-time data to adjust and address issues immediately.  

Join our upcoming webinar to learn how planners, operations teams, and event managers use traffic intelligence for major events. This live event will feature topics including:

• Using historical travel data to forecast demand and model “what-if” scenarios for major events
• Real-world examples of using traffic intelligence for major events
• Leveraging real-time data across the full roadway network to monitor conditions and respond during events
• How EnterpriseKC is using StreetLight to support Kansas City’s preparation for the upcoming World Cup