We believe (and research backs this up) that more equitable data and sampling leads to more equitable transportation policies and infrastructure planning. This white paper provides technical detail about how the Location-Based Services (LBS) data that drives the StreetLight InSight® platform has a sufficient and representative sample across the country.
This paper dives into an overview of the different ways to assess coverage, such as sample representativeness across demographic categories (household income, race, and age) along with a comparison of StreetLight's sample penetration to the NHTS Sample Penetration.
Download this white paper to learn more.
