CASE STUDY

Measuring Bike Tourism’s Economic Impact

Planners in Hampton Roads knew that tourists visited the Virginia Capital Trail, but they didn’t have metrics for measuring bicycle tourism’s economic impact. Big Data had the answer.

Using aggregate, de-personalized data, our Visitor Home-Work analysis can infer the general home locations of mobile devices using location-based services apps. Planners identified that half the bike trail users were visiting tourists.

VA-Bike-Tourism

Download our case study now to learn more about how you can help pinpoint tourism’s economic impact in your area.

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Siemens
new york city Department of transportation
arup
Toronto
arcadis
Fehr Peers
VHB
sandag
NVTA
SSTI
VDOT
Stantec

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