CASE STUDY

Measuring Bike Tourism’s Economic Impact

Planners in Hampton Roads knew that bicycle tourists visited the Virginia Capital Trail. They wanted to quantify the impact, but surveying visitors proved challenging because riders didn't want to stop to respond.

StreetLight had answers. Using aggregated, de-personalized data, our Metrics filled in where surveys fell short.

VA-Bike-Tourism

Download the study to learn how planners captured the details, including:

  • Comprehensive coverage of all cyclists using the trail within the agency's jurisdiction.
  • Home locations revealing that 50% of bike trail users were out-of-state visitors.
  • Estimating "tourist dollars spent" economic impact.

Download our case study now to learn more about how you can help pinpoint tourism’s economic impact in your area.

Download the Case Study

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Siemens
new york city Department of transportation
arup
Toronto
arcadis
Fehr Peers
VHB
sandag
NVTA
SSTI
VDOT
Stantec

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