Planners in Hampton Roads knew that tourists visited the Virginia Capital Trail, but they didn’t have metrics for measuring bicycle tourism’s economic impact. Big Data had the answer.
Using aggregate, de-personalized data, our Visitor Home-Work analysis can infer the general home locations of mobile devices using location-based services apps. Planners identified that half the bike trail users were visiting tourists.
Download our case study now to learn more about how you can help pinpoint tourism’s economic impact in your area.