---
title: Virginia Bike Tourism Measuring Economic Impact
description: Transportation planners in Hampton Roads measured bicycle tourism’s economic impact for the Virginia Capital Trail.
---

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# CASE STUDY

## Measuring Bike Tourism’s Economic Impact

Planners in Hampton Roads knew that bicycle tourists visited the Virginia Capital Trail. **They wanted to quantify the impac**t, but surveying visitors proved challenging because riders didn't want to stop to respond.

StreetLight had answers. Using aggregated, de-personalized data, our Metrics filled in where surveys fell short.

![VA-Bike-Tourism](https://cdn2.hubspot.net/hubfs/6767808/Case%20Studies/VA%20Bike%20Tourism/VA-Bike-Tourism.png)

Download the study to learn how planners captured the details, including:

- Comprehensive coverage of all cyclists using the trail within the agency's jurisdiction.
- Home locations revealing that 50% of bike trail users were out-of-state visitors.
- Estimating "tourist dollars spent" economic impact.

Download our case study now to learn more about how you can help pinpoint tourism’s economic impact in your area.

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