How a Breakfast Chain Chooses Store Locations That Drive Sales
Choosing the right store locations is key to capturing customer demand and driving sales. To ensure travel behaviors translated into revenue, one nationwide breakfast chain mapped commuter transportation patterns to reveal the best locations for new stores.
See how this quick-serve restaurant used transportation data to:
Choose store locations that would turn commuter traffic into sales
Enhance trade area analyses and reach new customers
Illuminate existing conditions like speed, duration, and O-D patterns
Entice franchisees by enabling confident, data-backed investments
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“Instead of relying on in-store counts or surveys to collect vehicle, pedestrian, and bike traffic data from existing locations, access to StreetLight’s on-demand analytics meant the brand could evaluate potential locations within hours.”
Choose the best locations for new stores
Access vehicle and pedestrian traffic counts for any road.
Get traffic counts by direction of travel, time of day, and day of week.
Use trip info to capture customers on their way to work, home, or elsewhere.
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How a Breakfast Chain Chooses New Store Locations That Drive Sales
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