In StreetLight’s first transportation project ever, SANDAG used our Traveler Demographics Metric to measure the social equity impact of shifting congestion to a toll road.
The before-and-after analysis includes income and race data, and demonstrates:
- How analysts traveled "back in time" using Big Data to compare traffic
- Why traditional license plate surveys wouldn't work for this type of analysis
- Whether low-income populations were disproportionately impacted
Download the case study to learn how Big Data can be applied to a variety of transportation decisions to understand their social equity impact.