As brick-and-mortar retailers rethink their physical footprint in the face of upended post-pandemic commuting behaviors, it’s essential to have granular data on how transportation patterns are shifting.
In this report, we analyze pedestrian and driving activity in one city to understand how the changes in where people go and how they get there influence retail vibrancy. We include:
High-level heat maps showing walking and driving activity in the city
Charts capturing street-level vehicle and pedestrian post-pandemic bounce back
Data on changes in trip timing, purpose, and end point
Analysis of how post-pandemic transportation behavior correlates to retail vacancy rates
Discussion of how retailers can put transportation data to work for their own site selection
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“Site selection is an age-old use case that spans traditional verticals from retail to real estate. Now, multimodal mobility data adds a whole new dimension, as well as contextual richness that was not possible before.”
Solutions Engineer, StreetLight
Enhance site selection with validated vehicle and pedestrian traffic counts
Power site selection with granular traffic data available for any non-residential road.
See walking activity as well as driving to understand full retail potential.
Perform before-and-after studies to measure change over time.