---
title: How Transportation Impacts Retail
description: This report analyzes how walking and driving activity correlates with retail vibrancy in Washington D.C. and shows how granular pedestrian and vehicle traffic data can be used to identify high priority retail locations.
image: https://learn.streetlightdata.com/hubfs/eBooks%20and%20Research/SATC%20DC%20Retail%20Report/DC%20Retail%20social%20asset.png
---

[![SLD-logo-homepage](https://learn.streetlightdata.com/hubfs/SLD-logo-homepage.png)](https://www.streetlightdata.com/)

STREETLIGHT RESEARCH

# How Retailers Can Put Transportation Data to Work

##### As brick-and-mortar retailers rethink their physical footprint in the face of upended post-pandemic commuting behaviors, it’s essential to have granular data on how transportation patterns are shifting. 

##### In this report, we analyze pedestrian and driving activity in one city to understand how the changes in where people go and how they get there influence retail vibrancy. We include:

- High-level heat maps showing walking and driving activity in the city
- Charts capturing street-level vehicle and pedestrian post-pandemic bounce back 
- Data on changes in trip timing, purpose, and end point
- Analysis of how post-pandemic transportation behavior correlates to retail vacancy rates
- Discussion of how retailers can put transportation data to work for their own site selection

### Download Report

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![smartmockups_ebook](https://learn.streetlightdata.com/hubfs/eBooks%20and%20Research/SATC%20DC%20Retail%20Report/smartmockups_ebook.png)

##### “Site selection is an age-old use case that spans traditional verticals from retail to real estate. Now, multimodal mobility data adds a whole new dimension, as well as contextual richness that was not possible before.”

![](https://learn.streetlightdata.com/hubfs/Headshots/Andrew%20Thompson.jpeg)

**Andrew Thompson**

Solutions Engineer, StreetLight

## Enhance site selection with validated vehicle and pedestrian traffic counts

![location-map-screen](https://learn.streetlightdata.com/hubfs/Icons%20for%20Landing%20Pages/location-map-screen.svg)

Power site selection with granular traffic data available for any non-residential road.

![pedestrian](https://learn.streetlightdata.com/hubfs/Icons%20for%20Landing%20Pages/pedestrian.svg)

See walking activity as well as driving to understand full retail potential.

![metrics](https://learn.streetlightdata.com/hubfs/Icons%20for%20Landing%20Pages/metrics-3.svg)

Perform before-and-after studies to measure change over time.

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### How Retailers Can Put Traffic Data to Work

[Download Report](https://learn.streetlightdata.com/traffic-data-retail-impact-report-washington-dc#form-section)