---
title: Football Hall of Fame Projects Tourism Explosion
description: The Pro Football Hall of Fame projected that annual visitors would jump from 300,000 to three million. To plan transportation for this tourism boost, planners turned to Big Data StreetLight for facts about where visitors came from, traffic hot spots, and parking options.
---

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# CASE STUDY

## Transportation for Tourism Boom at the Pro Football Hall of Fame

The Pro Football Hall of Fame Village projected a 10x boost in tourism, with the potential to affect everything from parking to hotel occupancy to traffic patterns. To better understand the impact on Canton-area residents, and guide potential solutions, the local planning commission contracted for a land use and transportation study.

![Football Hall of Fame Tourism Case Study](https://learn.streetlightdata.com/hs-fs/hubfs/Case%20Studies/Football%20Hall%20of%20Fame%20Tourism/Football-Hall-of-Fame-Tourism-Case-Study.jpg?width=285&name=Football-Hall-of-Fame-Tourism-Case-Study.jpg)

Using our Zone Activity analysis, planners were able to answer some critical questions, including:

- Where visitors came from – nationally versus locally
- Which city parking lots offered the most potential for visitor parking
- What most-traveled route stood out for tourism traffic optimization

Learn how planners collected these quick, low-cost takeaways, and put the data to work.

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