---
title: Analyzing and validating travel demand model with Big Data
description: The City of Edmonton, Canada, used StreetLight to fill in the traffic volume data gaps caused by the pandemic, validating their regional travel demand model and analyzing insights to understand the changing mobility landscape.
image: https://learn.streetlightdata.com/hubfs/Case%20Studies/Edmonton%20Canada/Edmonton%20Social%20%281%29.png
---

[![SLD-logo-homepage](https://learn.streetlightdata.com/hubfs/SLD-logo-homepage.png)](https://www.streetlightdata.com/)

case study

# A City Closes Its Data Collection Gaps and Improves Its Demand Model

##### When the pandemic hit, the City of Edmonton, Canada, was unable to run its annual traffic count program. Big Data ensured planners got an even more comprehensive picture of regional travel, with new insights they'd never had access to before.

##### StreetLight’s metrics helped Edmonton planners:

- View the entire mobility landscape, gaining insight into short- and long-distance travel
- Zero in on pandemic-driven shifts in traffic patterns
- Obtain 4 years of historical data on demand to enable analysis and model validation
- Include counts for low-volume roads in their model

 

### Download the Case Study

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![Edmonton Canada Case Study](https://learn.streetlightdata.com/hubfs/Case%20Studies/Edmonton%20Canada/Edmonton%20CS%20mockup.png)

##### “Many Cities and MPOs do not have access to regular traffic counts on low-activity corridors such as local roads. StreetLight is a next-generation data source, offering a more comprehensive traffic picture than we’ve ever had before. The applications are endless.”

![](https://learn.streetlightdata.com/hubfs/Case%20Studies/Edmonton%20Canada/edmonton-logo-.png)

**Sandeep Datla**

Senior Transportation Modeling Engineer

## Your biggest transportation challenges require better analytics

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Origin-Destination for multiple modes

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Granular, on-demand Metrics segmented by time of day and day of week

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Layer on demographics, trip attributes, and more

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### A Complete Travel Demand Model With Big Data

[Download the Case Study](https://learn.streetlightdata.com/using-big-data-for-travel-demand-model-analysis#form-section)